ABOUT US
what the market need's but don't know
A SNEAK PEAK of us
what the market need's but don't know
El Amir El Romany Company was established in 2008, growing bit by bit surpassing hundreds-no thousands of obstacles which opposed us, with one main obstacle “THE CRISIS” which our country opposed through 2011 till 2014. We are able to overcome it by hard work through not only increasing our company employment, but also increasing our distribution Channels and creating the new marketing strategies to the new Egyptian’criteria and regulations.
We are importing, producing and marketing Pharmaceuticals & Cosmetics product through our main office in Heliopolis, and distributing to all the Egyptian territory from Alexandria to Upper Egypt and via the main distributors in Egypt.
OBJECTIVE
In fact, there is a good potential for new brands in the Egyptian market. We believe that not only but studying their price structure, but also by hard work to diminish the pain of people suffering. We have great plan for distribution and marketing which make these brands the preferred choice between all the opting choices for all the Egyptian market.
~Dr. Sherif Emil
founder & CEO
Our management
OUR HISTORY
Since 1993
2008 was not our beginning, as we have been in existence as “ROMANY PHARMACY” since 1993.
Through Romany Pharmacy we were dealing with huge pharmaceutical companies like “GlaxoSmithKline, Pfizer, Sanofi, Novartis, Astrazeneca”. We are also operating and selling well-known prestige brands like Clarins, Givenchy, Dior, Hartman, Braun, Dunhill, Gucci, P&G and many others first class brands.
We were awarded by these companies for our customer satisfaction and best sales through the past years. (Available on request)
We were also awarded by the Pharmacists Syndicate for the observation of manners and customs of the profession.STORE” since 1993.
Our Strategy
We focus on specific strategic priorities which were established in 2008 to achieve our mission of helping people do more and feel better.
Since 2008, we have been through significant transformational changes, today; we are a very different company in terms of geography, products and capabilities.
How we deliver is as important as what we achieve. We put our values at the heart of every decision we make: respect for people, patient focused, transparency and integrity.
Everyone at Our Company has a role to play in delivering our strategic priorities.
El Amir EL Romany is serving the Egyptian market main 6 sectors which allows us to achieve our work cycle with no compromise.
- Pharmacies.
- Hospitals
- Physiotherapists
- Gymnasiums
- Hypermarkets and Supermarkets.
- Beauty Shops & Salons.
- E-commerce
El Amir El Romany is importing, exporting, formulating, registering, distribution and marketing all our products.
We are recently distributing Pain Relieving Patch to more than 12000 pharmacies and health care facilities in Egypt either Direct sales or through Sub-Distributors.
our Aim
GROW A DIVERSIFIED, GLOBAL BUSINESS
We create more balanced business with a wider global reach and broad portfolio. This expands access to our products and produces sustainable growth for our Business.
CUSTOMER SATISFACTION
Customer satisfaction is our main goal. As such, we continually invest in business process management with the highest possible quality and efficiency to achieve our objective. Consequently, reinforcing our relationship, Image and credibility among customers and encouraging them to increase reliance on us.
APPROACH
- Enhance our services to modern trade outlets.
- Encourage the highest performance of the company’s sales force through appraisal systems and consistent training, as well as adopting incentive programs.
- Expand the company’s importation activities and acquire new exclusive Agencies and Distributorship Agreements.
SERVICES
- Registration, pricing of new products at the Egyptian Ministry of Health (MOH).
- Supply Chain, Import and customs clearance.
- Releases of products from MOH Laboratories.
- Warehousing & Distribution.
- Retail sales force.
- Generate sales.
- Orders’ Processing.
- Invoicing.
- Delivery and transportation.
- Finance Collection.
We create more balanced business with a wider global reach and broad portfolio. This expands access to our products and produces sustainable growth for our Business.
We are investing in innovation to improve our ability to import new medicines and healthcare products which offer valuable improvements in treatment.
As our business continues to change in shape, we are changing the way we operate so that we can reduce complexity and become more efficient. This allows us to free up resources to invest in other areas of the business and improve our returns.
We are building an environment where employees are empowered, united by our values and able to achieve great things.
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WE ARE THE SOLE AGENTS FOR 7 FOUR COMPANIES
FROM 5 COUNTRIES
Germany
Swizerland
ICELAND
USA
