Brand Curation & Market Development · Since 2008

We bring the world's finest brands to the market that needs them.

From Icelandic marine science to Solingen steel and Swiss perfumery — El Amir El Romany partners with exceptional makers and builds the bridge to pharmacies, retailers and discerning consumers across Egypt.

Brands Represented

Countries of Origin

100+

Years of Heritage

30+

Years of Expertise

El Amir El Romany head office, Heliopolis

2008Established

The Maison

A house that turns great products into market success.

From our head office in Heliopolis, El Amir El Romany imports, produces and markets pharmaceutical and cosmetic brands across Egypt — from Alexandria to Upper Egypt — handling registration, supply chain, distribution and marketing, so our partners can focus on making exceptional products.

With heritage reaching back to Romany Pharmacy in 1993, our portfolio spans pharmaceuticals, marine biotech, nutritional supplements, professional grooming instruments and fine fragrance — each chosen for proven quality and a story worth telling.

Patient Focused

Easing the pain of people through products that matter.

Integrity

Respect, transparency and trust in every decision.

Enterprise

An entrepreneurial spirit that builds new categories.

The Portfolio

Six houses. One standard of excellence.

Each brand we represent is a leader in its field — explore them below.

Pharmaceuticals · Spain

Masenz

Quality medicine, always accessible to the patient.

Discover →

Marine Biotech · Iceland

Primex Iceland

Sustainable, high-purity chitosan from the North Atlantic.

Discover →

Supplements · USA

Global Health Naturals

GMP-certified, FDA-registered, formulated by a PhD nutritionist.

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Wellness · Latin America

Cunsa

Category development across eight countries — home of Sunvit & Sportlab.

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Grooming · Germany · 1923

Nippes Solingen

First-class manicure instruments, forged from hardened German steel.

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Fine Fragrance · Switzerland · 1993

Musk Collection

The art of Swiss perfume — crafted to exacting Swiss standards.

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Our Credo

“What the market needs, but doesn't yet know — we find it, and we bring it home.”

El Amir El Romany

Let's Talk

Bring your brand to a market that's waiting.

Whether you're a manufacturer seeking distribution or a retailer looking for category-leading products, we would be delighted to begin a conversation.

← The Portfolio
Pharmaceuticals · Spain · Since 2010

Masenz

Offer the best to the patient — quality that is always accessible.

Since 2010, Masenz has built its pharmaceutical vocation on the production of generic medicines and food supplements — guided by a single credo: quality that is always accessible to the patient.

From two dedicated production units at the Barcelona site — one for dry forms, one for liquid forms — Masenz meets international quality standards and good pharmaceutical practices. Dynamic, expert and conscientious teams constantly aspire to improve, with one sole objective: to offer the best to the patient.

A portfolio built for medicine

71 pharmaceutical specialties55 food supplementsNewborn to senior careGMP & pharmaceutical practice

← The Portfolio
Marine Biotech · Iceland · Since 1999

Primex Iceland

Natural chitosan, made in Iceland from the pure North Atlantic.

Primex Iceland is an Icelandic marine biotech company and a global leader in the sustainable production of high-quality chitosan and pure chitosan powder.

Primex provides chitosan from the pure source of the North Atlantic Ocean, where the shells of the cold-water shrimp Pandalus borealis are the key ingredient powering its chitosan factory. Since 1999, a state-of-the-art plant in Siglufjörður has delivered consistent, sophisticated quality all year round — proud to be Icelandic.

Brands & trademarks

ChitoCare®ChitoClear®LipoSan Ultra®SeaKlear®

← The Portfolio
Nutritional Supplements · USA

Global Health Naturals

We understand effective supplements — and the families who rely on them.

GMP certified and FDA registered, Global Health Naturals is a family-owned business with over 20 years of natural-products experience, promoting a whole-body approach to health.

All products are formulated by Maday Labrador — a mother of three and a nutritionist with a PhD in Holistic Nutrition. “We understand the importance of family health and the significant impact of a healthy diet, lifestyle choices and effective supplements.”

From the collection

Omega-3 Fish Oil

Heart, brain & vision support

1000 mg fish oil per softgel, with 180 EPA / 120 DHA. Molecularly distilled and tested for contaminants. Made in the USA with USA and imported ingredients.

1000mg

Fish oil

180/120

EPA / DHA

Softgels

← The Portfolio
Wellness · Latin America & USA · Since 2002

Cunsa

The best comprehensive solution for the food-supplements category.

Born in 2002 to serve a Latin American market local retailers couldn't satisfy, Cunsa develops the food-supplement and well-being category efficiently and profitably — so retailers can focus solely on their core business.

In 2015 Cunsa consolidated its operation in the United States. Today its headquarters, laboratory and own production plant are based in Miami, with a presence across eight countries.

ChileUnited StatesMexicoSpainColombiaEcuadorPeruCosta Rica

Represented brands

Designed exclusively for everyday life — products developed to help you fulfil every role you play.

High-performance products for athletes and anyone determined to exceed their goals — faster, safely.

← The Portfolio
Solingen, Germany · Since 1923

Nippes Solingen

First-class manicure & pedicure — a century of German craftsmanship.

All tradition must start somewhere. In 1923, brothers Ernst and Friedrich Nippes founded their steel-goods production in Solingen — emphasising “Solingen quality” from day one.

Traditional craftsmanship, high-quality materials and precise control remain the essential factors of this family business. Nippes uses only warm-forged and hardened steel — earning an ISO-9001 certificate while continuing to set new trends through innovation. Highest quality, made for a lifetime.

The instruments

Hand-made in Solingen

Manicure

Instruments, sapphire & glass nail files and skin pliers.

For beautiful feet

Pedicure

Nail pliers, clippers, ploughs, raspers and scissors.

Hand-ground

Scissors

Functionality, ergonomics and lasting sharpness.

All-purpose

Tweezers

Various models, sizes and materials — united by quality.

A timeless classic

Nippers & Clippers

Bestsellers made from valuable Solingen steel.

Real leather cases

Manicure Sets

The complete package in timeless, lasting design.

Finishing touch

Brushes

Crafted to the same enduring Nippes standard.

← The Portfolio
Made in Switzerland · Since 1993

Musk Collection

The art of Swiss perfume — valuable ingredients, classic design.

Musk Collection has offered high-quality products at reasonable prices since 1993. Valuable ingredients and a classic design make each product unique — and every one is Made in Switzerland.

Black Musk and White Musk, the very first classics, have been refined for today's tastes; Glamour, Oriental Night, the men's fragrance Sledgehammer, and the newest scent Daydream have joined the collection — which keeps growing, one fragrance at a time.